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TheExpert section

Introduction to diamonds

If this is your first time purchasing a diamond, or any fine jewellery, we'd love for you to take a few minutes to read our comprehensive introduction to the diamond world.

Our expert guides below will help you to understand the 4Cs of diamonds (carat, cut, colour, clarity), how these and other characteristics affect a diamond’s excellence, price and sparkle, and we will show you how to find a bigger, more beautiful diamond for any budget.

The most important factors to consider to find the perfect diamond for your budget are:



Why buy your diamonds at

Engagement Rings, Diamonds - The Web's Lowest Prices Plus Diamond Earrings