Who can I really trust?

Are you looking to buy an engagement ring and finding that all jewellers seem the same? Vashi.com can help you make sense of the jewellery industry.

There are thousands of jewellery retailers around the globe, from huge luxury brands to high street chains, independent small jewellers and jewellery websites.

Where do you start if you are looking for reliable advice, reasonable prices and the promise of a trustworthy lifetime warranty? We know that buying an engagement ring is a big investment and the ring itself should be something your partner will treasure for life.

Here are some practical points to help you establish some serious jewellery savvy.


Does the jewellery retailer have a strong, positive reputation? You may want to ask friends, relatives and colleagues for their recommendations. If you’re looking at online retailers or the websites of high street stores, do they include credible feedback from actual customers? There are many independent websites nowadays where people can post their own experiences and review jewellery outlets, both for online and traditional jewellers. Vashi.com is consistently rated 5 out of 5 by its customers on Amazon, as well as in independent sites online including Trusted Shops. These sites only allow users to post a review after they have purchased.


Does the store look busy? Is the sales staff knowledgeable and patient – are they putting pressure on you to buy, for example with ‘limited time only’ or same day discounts? If you’re buying online, is there a working contact telephone number and contact address available? When you contact the company, are customer service staff friendly and helpful? Do they go out of their way to help you find the item you want or do they urge you to spend more than you had in mind? Trust your instincts, if the company is duly registered, has credible feedback, contactable staff and a solid professional online presence, you're probably safe. Don't be afraid to ask questions about delivery, returns, warranties and guarantees.

Money-back guarantee

Does the jeweller offer a specified money-back guarantee? When you buy an engagement ring or another fine jewellery item you are making a considerable investment. If you are not 100% satisfied with the ring you have bought, is the jeweller prepared to take it back and give you a full refund? Does the jeweller cover the return postage costs? Again, don't be afraid to ask questions to get the information you need to make you completely comfortable in your purchase.

Certificate of Valuation

When purchasing diamonds anywhere within the EU you are highly unlikely to purchase so called ‘blood diamonds’ or ‘conflict diamonds’. European legislation is stringent in matters of diamond trading. At Vashi.com all of our diamonds are supplied with a written guarantee to certify that our diamonds are conflict-free. Dealing directly with diamond cutters and sight holders of The Diamond Trading Company (DTC), the world’s largest distributor of diamonds, we adhere to their code of best practices and all internatonal legislation within the remit of our Ethical Diamond Policy.

Online payments

Do you feel safe sharing your credit card details with the company? Vashi.com delivers a 100% secure shopping experience. We will never pass, transfer nor sell any of your information to any third party companies.For your security and peace of mind we do not keep any record of your credit card details and security information.

Our main provider for processing your payment is Sage Pay, which adheres to the most stringent levels of fraud screening, ensuring that your details remain secure throughout the transaction. Furthermore, we are Verisign Secured Verified, McAfee Secure Certified, and an active member of The SafeBuy Assurance Scheme.

Dispute resolution

If the jewellery item you purchase doesn’t live up to expectations, would you know where to launch a complaint if the dispute cannot be resolved directly with the retailer? Vashi.com is a member of the British Jewellers’ Association (BJA), a leading industry trade organisation. All BJA members sign a code of ethics to abide by the law, provide a high standard of service and uphold the reputation of the association. If you feel that you have received poor service you may write to the association, which will consider your complaint and if necessary take it up with the member concerned.

Trusted retailer

Vashi.com has received accreditation from IMRG, a leading e-retailing industry body. Vashi.com is an accredited retailer, enrolled in 'Internet Shopping is Safe' (ISIS) and 'Internet Delivery is Safe' (IDIS) programs.

What does ISIS mean for me?

  • We have undertaken to trade in a manner that is legal, decent, honest, truthful and fair.
  • Website and service reviewed and monitored by IMRG.
  • Business, VAT and Data Protection registrations checked by IMRG.

What does IDIS mean for me?

  • Clear delivery information before you place your order.
  • Convenient and reliable delivery service.
  • Notification of any delivery limitations / conditions.
  • Charges that are complete and simple to understand.
  • Access to information on your order progress / history.
  • Delivery within the agreed time frame.
  • Helpful support with failed / late / attempted deliveries.
  • Your goods arriving in good condition.
  • A clear returns process, with any limitations / conditions notified prior to purchase.