Customer Services

FAQs

What colour is gold?


Gold is yellow in colour. Alloys such as palladium and copper are added to gold to create other shades, such as rose gold and white gold. However, pure gold is extremely soft, meaning it can get damaged if worn everyday. To ensure the longevity of your jewellery, we use 18k gold instead – gold that has a small percentage of other alloys to make it stronger and more durable.

Discover our selection of 18k yellow gold jewellery.