Job Title
Social Media Manager


Dynamic, creative and entrepreneurial, this person will work in to our Head of Content & Editorial as part of their core team that will establish the new VASHI voice and bring it to millennials and gen Z as the number one bespoke jewellery brand. Working with HoC and Brand Strategy the role will use creativity and initiative to develop from scratch a new social media strategy in order to better service our customers and their engagement across all platforms. Requiring an aesthetic design eye, the right candidate should be confident creating and driving desirability within fine jewellery and fashion. 

 The role is working within a fast-moving industry with advances happening every day. The candidate needs to be excited to stay on top of these changes and how they might provide new opportunities for the business. It is strategic, technical and requires a self-motivated mindset. But ultimately the priority is ensuring a friendly, energetic and balanced character means fast and informative communication with our consumers. 

Understanding, nurturing and using social media as both a marketing tool to build brand and a sales tool to drive growth is hugely necessary and this role will manage our paid social activity. In addition, keeping in touch with our network of people of influence will be as important as feeding insights from communications with our customers through to relevant teammates - whether in brand, sales or production. This role will also work closely with online customer services.



The opportunity to be part of building both the VASHI brand and the VASHI culture from the ground up is an extraordinary one and with it comes great responsibility. The foundations of a unique business model are well established and there is nothing to stop us from creating something iconic both privately and publicly. Skills and experience are important but even more so is a hunger to be part of the journey and to input into the collective whole. In building this culture, passion trumps talent and talent trumps experience - finding the right people with the right attitude, the right character and a desire to cut the BS, work hard, be nice and fight for each other will be the difference between success and failure. 


Role and Responsibilities

  • Social media strategy – responsible for channel planning, scheduling platforms  and a process for improving performance on an ongoing basis including Facebook, Instagram, Twitter, Pinterest and Youtube.  Must be constantly up to speed with advances in social media technology and how these may inform or optimise strategy.

  • Growth – responsible for managing paid social activity, A/B testing and growth hacking for the purpose of relevantly growing the community across channels. Briefing and manage external agencies as required.

  • Copywriting and content – responsible for social copywriting across all channels.  Bringing our ToV to life for our consumer and working with HoC to concept topics and themes. 

  • Research & analysis – Responsible for using social media as a research tool and keeping the brand team and wider business informed with topical findings and building on them to create innovative social content.

  • Measurement – gather and curate results of social media campaigns, providing evaluation and analytics for future campaigns.

  • Customer services – work with CS team to join conversations and advise on their social interactions. Feed insights into the Brand Team to inspire and advise on initiatives.

  • Creative – working with Visual team and HoC working in to the Head of Brand Image you propose creative themes and social content concepts.  Responsible for mood boarding and creative research across relevant Instagram accounts. Providing edited photographic content for social media, the blog and website.

  • External relationships - building strong relationships with external partners and people of influence ensuring the VASHI name and reputation is held in good esteem. 

  • Internal relationships - a team player able to work with a broad range and level of people with clear and open communication ensuring all are informed or have given approval where necessary.


Skills and experience

  • 5+ years relevant experience, working across both brand and commercial based social media

  • Experience working in a premium / luxury consumer environment

  • Exceptional writing style and creative flair exemplified through proven track record of implementing successful and innovative marketing campaigns

  • Highly analytical, able to conduct detailed audience analysis

  • Must have a good interest and knowledge of popular culture, fashion, arts, creative trends, news, interesting industry people, innovations, conversations within the industry as well as the world’s best jewellery designers. Having connections in these sectors would be a bonus

  • A keen photographic eye for shoot from the hip capture and editing customer experience videos (basic social media capture skills)


Get in touch and send us your CV