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Job Title
UX/UI Designer


This role sits within the VASHI brand team and will play a crucial part in the design and ongoing optimisation of  Working between the brand team, tech team and external web SI it will enable a cost effective relationship and fast communication. VASHI is uniquely built around the idea of Co-Creation, placing the customer at the heart not just of the design but also the making process.  With a workshop in every physical store, every piece is made unique by the customer.  Whether you’re simply selecting the stones that best speak to you, personalising one of our existing designs or creating something truly bespoke, you can be sure that no one else will have one like it.  The business is undergoing a complete replatforming and front end redesign to deliver a digital flagship that is befitting of our physical experience.

UX/UI design is one of the most important aspects of building a mobile optimised website, it creates a seamless connection between a mobile device and the products and services of VASHI. This role therefore requires an experienced candidate with a demonstrable track record of delivering similar projects and genuine interest and understanding of emerging UX/UI trends.

The right candidate needs to be proactive and confident working at all levels of our business, including close liaison with the marketing & tech teams. When relevant, the designer should be prepared to attend management meetings to present work and provide a justification for recommendations if challenged.  We are looking for a self-starter, someone who can manage our expectations as much as we manage the brief and requirements. We seek someone who is adept at working collaboratively to help get the best results. 


The opportunity to be part of building both the VASHI brand and the VASHI culture from the ground up is an extraordinary one and with it comes great responsibility. The foundations of a unique business model are well established and there is nothing to stop us from creating something iconic both privately and publicly. Skills and experience are important but even more so is a hunger to be part of the journey and to input into the collective whole. In building this culture, passion trumps talent and talent trumps experience - finding the right people with the right attitude, the right character and a desire to cut the BS, work hard, be nice and fight for each other will be the difference between success and failure.  

Role and Responsibilities

  • Working with Visual Director to develop web design guidelines that fit our visual identity and key requirements

  • Lead on UX and front end design between VASHI brand team and our 3rd party SI web design/ build team

  • Lead on design implementation for mobile web and native apps and manage these in context of the wider brand visual guidelines

  • Ensure that the design guidelines adhere to best practice for mobile design:

                        ○     Update the design guidelines where relevant

                        ○     Create new guidelines where required

                        ○     Define how each design element works for mobile web and can be used consistently within native apps

                        ○     Cater for the impact of screen size within the guidelines

                        ○     Define UI patterns that will work across all devices (desktop, tablet & mobile) including guidelines for how assets adapt when a mobile phone changes from portrait to landscape

  • Provide specifications for assets to help the business be consistent in how it uses assets for mobile e.g.​ defining button dimensions for smartphones

  • Create designs for key page templates that can be handed over to the tech team to build

  • Provide designs for all key online user journeys for customers interacting with the website e.g. creating a custom item of jewellery

  • Provide recommendations for interaction design to ensure that visual designs work in the context of the devices they’ll be viewed on

  • Ensure all designs are created with responsive web design in mind, so that assets scale effectively based on the size of the viewport

  • Ensure that all assets are created in modern, web friendly formats and suitable for retina and non-retina screens

  • Ensure that all assets are minimised to reduce file size and support fast loading pages

  • Liaise with the tech teams to ensure the designs are implemented to the highest possible standards

  • Provide clear documentation for all work delivered



  • Experience working across similar projects for premium / luxury consumer brands - jewellery experience preferred

  • At least 3 years’ experience in digital design for ecommerce

  • At least 18 months’ experience of UX/UI design for mobile web

  • Senior UX/UI designer or project member for fluid responsive web design projects

  • Working alongside development teams to ensure designs are compatible with the platform

  • Designing for a wide range of resolutions and devices

  • Creating mobile design guidelines

  • Creating UI patterns that work across all key devices and break-points

Skills and experience

  • Passionate about good user-centred design practices and have an eye for detail

  • Basic knowledge of front-end web development coding skills to help you work effectively with the SI team

  • Experience of working on responsive web design projects to ensure all design assets work effectively with fluid design templates

  • Experience creating responsive content assets

  • A clear understanding of the importance of UX/UI design for user experience

  • A clear understanding of how to identify and understand user needs to influence design decisions

  • A solid understanding of the impact of screen size & target areas on user interaction

  • A solid understanding of how websites need to adapt when switching from portrait to landscape mode

  • A detailed knowledge of the design differences between mobile web and native apps

  • Knowledge of colour theory e.g. impact of contrasts​      

  • Good understanding of accessibility and how design can impact this

  • Experience of using gestures to improve the mobile user experience

  • Detailed knowledge of how functions that only work on desktop sites can be translated onto a mobile site e.g. rollover and hover states​ 

  • Experience of adapting form design for mobile pages

  • Detailed knowledge of optimising content assets for mobile to ensure guidelines are provided to manage file size.

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