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Job Title
Director Of Product Design


VASHI is an ethical, fine-jewellery service built on a simple human truth: something you made means more than something you bought.  Our Co-Creation USP puts customers at the heart of their own product and with access to a rarely seen process, our designers and craftsmen work together with each customer to guide and inspire every VASHI piece. Customers can pull up a chair to customise their design, personalise with an engraving, choose a treasured stone, or design completely from scratch. 

Our unique business model means a unique approach to product design. With a workshop in every store and a stock holding of raw metals and precious gemstones we are in the enviable position of having both a lightning fast supply chain and the ability to make products to order. Our products are all made in the city they are bought from which means low carbon footprint, low wastage and 100% flexibility. Until now, the majority of our revenue has come from diamond engagement rings made individually to order, however our strategy is to expand to include multiple products (rings, bracelets, necklaces etc.), stones (sapphires, emeralds etc.) and gifting moments (anniversaries, mothers day, self gifting etc.). Our product will range what we call ‘the spectrum of bespoke’ from light touch personalisation to customised products to true bespoke and will stay true to the core USP of Co-Creation and the idea that “every piece is made unique by the customer.”

Our strategic vision has implications on our product function in the following ways: - House design codes - even though the customer is in control, we must establish our own signature style - In store design - each store will have the people and process to inspire customers and give them the confidence to create products that range the spectrum of bespoke. While personalisation and custom products can be built within scalable processes, true bespoke requires jewellery designers at point of sale - Ready to wear - while most customers enjoy investing time in the making process, some want to buy into the VASHI experience requiring a fast (near instant) turnaround - this will require ready to wear style products that are 95% complete that can be finished within minutes

We are looking for a senior hire to lead on the evolution and management of a design function like no other. The role will report into our founder and CEO Vashi Dominguez and will work closely with the Chief Brand Officer and the Production and Merchandising team to ensure that the product range is both true to our USP, commercial and viable. This is an extraordinary opportunity to join a thriving and exciting challenger business at a pivotal time in its evolution.

The right candidate will have a proven track record of creating exceptional and commercially successful designs, be highly entrepreneurial and passionate about building something new, growing fast, breaking rules and working as part of a dynamic and like minded leadership team.

Core Responsibilities: 


  • Establish and lead a best in class design team able to both create desirable collections ​and​ collaborate with customers to realise their personal design ambitions to an excellent standard
  • Lead on all creative decisions relating to product 
  • Establish house design codes and an enduring design POV for the VASHI brand
  • Develop iconic ‘must have’ collections - that can be personalised easily (e.g. engraving or stone selection)
  • Create a process of bringing established design codes and newness to our custom programme providing a VASHI POV to the building blocks across multiple product categories (not just engagement rings)
  • Build credibility and trust with consumers by working alongside store staff to create instore design capabilities that help customers at all price points translate their imagination into sketches and ultimately reality
  • Establish a leading bespoke programme that will support completely original pieces as well as reimagined heirlooms working closely with our customers in a friendly and approachable way to ensure we are a brand people feel excited and uninhibited to work with
  • Define and lead design collaborations with a range of creative and influential partners to create constant newness and limited edition capsule collections to drive home the Co-Creation USP.

Get in touch and send us your CV