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Job Title
Partnership Marketing and PR Manager

Overview

VASHI is an ethical, fine-jewellery service built on a simple human truth: something you made means more than something you bought.  Our Co-Creation USP puts customers at the heart of their own product and with access to a rarely seen process, our designers and craftsmen work together with each customer to guide and inspire every VASHI piece. Customers can pull up a chair to customise their design, personalise with an engraving, choose a treasured stone, or design completely from scratch. 

A newly created position has just opened here at Vashi and we’re now on the look-out for an experienced Partnership Marketing and PR Manager. We’re looking for Strategic and tactical thinker to take responsibility for our PR and partnership strategy. You’ll also have responsibility for the management of marketing activities such as magazine, billboards, train station takeovers, taxi wrapping, events & sponsorships. Another key area of the role is having the responsibility for the set up and management of all PR, social influencer, store events, Press days and bi-annual PR agency meetings.

Culture

The opportunity to be part of building both the VASHI brand and culture from the ground up is an extraordinary one that comes with great responsibility. The foundations of a unique business model are well established and there is nothing to stop us from creating something iconic both privately and publicly. Skills and experience are important but even more so is hunger, to be part of the journey and to input into the collective whole. In business, our culture ethos is, passion trumps talent and talent trumps experience- finding the right people with the right attitude putting our customer focus at the forefront of our decisions will bring success to both individuals and our organisation.

Role and Responsibilities

  • Assume overall responsibility for VASHI PR and partnership strategy
  • Responsible for the management of PR and partnership budgets
  • Management of all consumer and corporate PR
  • Develop an influencer strategy and review potential for an ambassador program
  • Identify and set up paid influencer / celebrity collaborations together with the social media manager
  • Responsible for delivering/taking care of all PR tools - press kits/campaigns/seeding
  • Responsible for developing partnerships online and offline with key publications, brands
  • Management of marketing activities such as magazine, billboards, train station takeovers, taxi wrapping, events, sponsorships etc
  • Taking care of/coordinate all incoming media requests, including interviews with our CEO
  • Responsible for the set up and management of all PR, social influencer, store events, Press days and bi-annual PR agency meetings
  • Analysis of results, test, learn and maximise ROI
  • Management and selection of PR and Marketing Agencies

Skills and experience

  • 5 years’ experience within partnership marketing / international PR/Influencer marketing
  • 3+ years jewellery or luxury retail experience, brand and/or agency experience
  • Affinity with luxury retail and VASHI product categories
  • Hands-on and feels responsible, passionate and customer centric
  • Creative, out of the box brain
  • A high affinity with and knowledge of all social media channels and influencer landscape
  • Exceptional verbal, written communication skills
  • Excellent planning and organisational skills are imperative, with the ability to multi-task under pressure and adhere to tight deadlines,
  • Strategic and tactical thinker

Get in touch and send us your CV

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