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We realise that it can be hard to make a final choice online so we enable you to pick up to six items to view in our Piccadilly boutique.

Sometimes when you see a ring in real life you just know
that it's the one.

 

Our Store

46 Piccadilly, London, w1j 0ds Monday to Saturday 10am - 8pm
Sunday - 12pm - 6pm

Personal Service
7 Days a week

Our Diamond and Engagement Ring Experts have a huge amount of passion for our customers and, of course, our diamonds. Our team aren't sales advisors and they don't work on commission, so you will never feel pressured in to purchasing. Based at our central London offices, our fabulous team work on a rotation system to ensure there is always someone available for you to contact at the other end of the phone.
 

Award winners

Best Customer Service 2012 commerce award winners
 

Popular Questions

Our customer advisors are passionate about diamond jewellery and adore to share their insights.
  • What is the difference between
    white gold and platinum?
    Read more 
    • While platinum is a naturally white metal, white gold is an alloy of yellow gold and other metals, coated with rhodium to give it the white colour. Over time the rhodium can wear off and appear a little bit yellow and so we offer a free annual maintenance service which includes a free re-coating of your white gold ring each year. Platinum has the advantage of being hypoallergenic, more durable and rarer than white gold. It doesn't wear away over time, as metal is never lost, but rather displaced. White gold has the advantage of being cheaper.
  • Which of the 4 c's is most important? Read more 
    • The 4 CS can be a little daunting as there is a lot of information online with contrasting advice. We recommend coming into our London boutique for a viewing in order to see the differences between colour, clarity, carat weight and cut for yourself!
  • Can i get my ring resized if
    the size isn't right?
    Read more 
    • You are most welcome to get your ring resized, for solitaire settings the first resize up or down three whole sizes is free of charge, any bigger or smaller and there is a charge of £40. For rings with side stones on the band, we recommend sending your ring into us so our workshop can assess the ring and quote a price based on the size the ring is going from and to.